Hydrofarm Expands Premium Brand Portfolio with Launch of Grow!T Commercial Coco
PETALUMA, Calif. - August 18, 2020 - (BUSINESS WIRE)--Hydrofarm Holdings Group, Inc., (“Hydrofarm”) a leading independent wholesaler and manufacturer of hydroponics equipment and commercial horticultural products, today announced an expansion of its premium house brand portfolio with the launch of Grow!T Commercial Coco.
“We are always listening to the needs of our customers and are pleased to bring new innovations to market that deliver more efficient, cost-effective and higher quality growing.”
GROW!T Commercial Coco is Hydrofarm’s premium growing media brand, designed specifically for the professional grower to deliver higher yields and plant quality. The entire line of GROW!T Commercial Coco is lab tested so plants can grow in the purest coco available. This high-quality coir is processed indoors to eliminate debris, heavy metals and pollutants. Repeated washes and buffering are applied to achieve extra-low ppm/EC levels, so growers can apply nutrients and supplements the same day they plant.
Designed for indoor gardens and farms, GROW!T RapidRIZE Blocks are available in sizes for all stages: vegetative, flowering, and even mother plants. While other coco coir brands are hydrophobic (water-repellent) until after a long soak, these compressed grow blocks absorb water immediately and are ready for planting after only a minute of irrigation, saving growers time and money. GROW!T is also available in ready-to-use loose fill bags, saving time and labor. Loose fill GROW!T can be mixed with other growing media or used as a stand-alone substrate in containers and garden beds.
Hydrofarm has further broadened its house brands portfolio with the launch of Active Aqua White & Black Tubing, a premium, kink-free fertigation tubing for professionals and dedicated hobbyists. In the lighting category, Hydrofarm has launched the Photobio advanced quantum PAR meter, which optimizes the lighting environment by providing accurate and cost-effective measurement for all light sources used to grow plants.
“We are excited to expand our portfolio of house brands and products with the launch of these grower-focused solutions,” said Bill Toler, Chief Executive Officer of Hydrofarm. “We are always listening to the needs of our customers and are pleased to bring new innovations to market that deliver more efficient, cost-effective and higher quality growing.”
About Hydrofarm Holdings Group, Inc.
Hydrofarm is independently owned and is one of the nation’s leading wholesalers and manufacturers of hydroponics equipment and commercial horticultural products, including high-intensity grow lights, climate control solutions, and growing media. With an emphasis on excellent customer service, Hydrofarm has eight distribution centers across North America to best serve the growing needs of its customers. For additional information, please visit: www.hydrofarm.com